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Acquisition & Retention Marketing

Are you excited about digital marketing? Our Acquisition Marketing team impacts the business driving traffic to our website.

As an Acquisition Marketing intern, you will work with the team that focuses on Paid Search (SEM), Natural Search (SEO), and Affiliate Marketing tactics. This busy team is also responsible for buying media, and optimizing and syndicating digital content across the web.

Locations and Start Dates

Our Acquisition and Retention Marketing Executive Development Program is offered at our macys.com offices in San Francisco, CA. Classes start in August.

Training

Professional development begins on day one of your internship with a combination of structured, hands-on, and classroom-style learning. During internship program, you will spend some time with a mentor assigned by your manager to assist in leadership best-practices and help you grow through continuous constructive feedback. You’ll spend time with your team shadowing and learning. You will attend classroom training to learn leadership and presentation skills from our Learning and Development team. You will also have the opportunity to attend the Executive Speaker Series where you will hear an executive or team present on the projects they are currently working on.

Impact

From buying ads and refining search results to negotiating and brokering placement deals and campaigns on third-party websites, all aspects of the Acquisition Marketing team's activity are tied to helping the business deliver against complex traffic, sales, and expense plans. The Acquisition Marketing team works closely with the Site Merchandising and Merchandise Marketing teams to ensure customers are getting the right experience when they land on macys.com and to support sales at the family-of-business (FOB) level.

Career Growth
Acquisition/Retention Marketing Executive Development Program
Coordinator
Assistant Manager
Manager
Senior Manager
Qualifications

First things first, you will need a solid academic record, and a minimum cumulative 3.0 GPA is preferred in Marketing, MIS, Business or similar majors.

We’ve also determined a few qualities that we seek in candidates. Intellectual curiosity, a positive attitude, and self-motivation are a great start. Beyond that, you should have a sincere passion for engaging with people—and the communication skills to match. We are also looking for leadership experience that includes professional business ethics, assertiveness, and an aptitude for helping others solve problems. Having a good understanding of Microsoft Word, Excel and PowerPoint are key to success in this position. Knowledge of online marketing and account management would be beneficial in this role. To round out your skillset, you should possess strong business acumen, with the ability to analyze data and draw conclusions.

Macy’s Snapshots

Technology

The people are real. The places are real. The photos are real. Making this your perfect opportunity to go behind the scenes and get a genuine glimpse of Macy's Technology inner workings.